The brands are warning of the impact of employer National Insurance Contribution rises which kick in on Sunday.

Big in Asia, live shopping involves brands putting on live shows to sell direct to shoppers.

The Chief Executive of Eli Lilly has told the BBC that he is doubtful tariffs could bring manufacturing jobs to the US whilst raising billions in tax revenue

Oracle and the founder of OnlyFans are also among names that have cropped up as the president seeks to broker a deal.

Traders are concerned the tariffs will increase prices and weigh on growth in the US and abroad.

Changes in the FTSE 100 and other indexes are not just for financial experts, they can affect our lives.

Some UK exporters to the US see a chance to grow their firms, even as others fear a drop in sales.